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"Wheels of Time" Advertising

WHEELS OF TIME is a visually-impactful magazine that celebrates the history of the American truck, the trucking industry, and its pioneers. Each vibrant page allows readers to encounter people, places, and powerful machines throughout trucking history. From classic old iron of yesteryear to vintage trucks that are still on the road today, Wheels of Time is a publication that just doesn’t go out of style.

Put your brand in front of our hyper-focused audience. OUR MEMBERS are always looking for parts, accessories, services, restoration information, and more to keep their old trucks on the road.

WOT Head


Advertising Rates

7.375″ x 9.875″ – Cover (Inside Front or Back) $1,320
No Bleed 7.375” x 9.875”; Bleed 8.625″ x 11.125″ – Full Page $1,200
3.625″ x 9.875″ or 7.375″ x 4.75″ – Half Page (Vertical or Horizontal) $660
3.625″ x 4.75″ – Quarter Page Vertical $360
3.625″ x 2.375″ – Eighth Page Vertical $180
*Price per issue effective 1/30/2024. Multi-issue discounts available.
For more information, contact


Industry Interest

Professional Drivers – 32%
Owner-Operators – 25%
Collectors – 15%
Company/Fleet Owners – 13%
OEM Suppliers – 2%
Dealers – 2%
Other – 11%

Ad Deadlines

Jan/Feb – due November 1
Mar/Apr – due January 1
May/Jun – due March 1
Jul/Aug – due May 1
Sep/Oct – due July 1
Nov/Dec – due September 1

Ad Details

Creative Services: $250 per ad

Specs: Trim Size – 8.375” x 10.875”

Preferred file formats: PDF (preferred). High resolution/press ready quality, fonts embedded, colors converted to CMYK. JPG, TIF, PSD: 300 dpi, CMYK, flattened, sized at 100% placement size. EPS: all fonts embedded or converted to outlines, colors converted to CMYK.

NOTE: Files containing elements in RGB mode and/or spot colors will be converted to CMYK mode or press. Color may be affected.

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