Advertising

American Truck Historical Society is known for its mission to preserve the history of the American trucking industry and celebrate its pioneers. One of the best ways that we showcase our mission is through our Wheels of Time magazine. The 25,000 readers we reach every two months extend from North America, to Australia, to Europe. The magazine is filled with trucking history and stories about the people who drive, restore and love these old trucks. And in 2025, Wheels of Time won the 2025 Communicator Award of Distinction presented by AiVA. The Communicator awards are the largest and most competitive programs recognizing excellence in marketing, communication. and creative work. Whether you are looking to promote your product or service, or support ATHS, we invite you to see what opportunities best fit your marketing strategy.

In addition to Wheels of Time print advertising, we also offer digital opportunities through our social media channels, website, and mobile app. Contact us at [email protected] or call 816-777-0999.

Interested in being an advertiser, vendor or sponsor for our National Convention & Truck Show? Contact us at [email protected] or give us a call 816-777-0924 for more information.

Display Advertising

WHEELS OF TIME is a visually-impactful magazine that celebrates the history of the American truck, the trucking industry, and its pioneers. Each vibrant page allows readers to encounter people, places, and powerful machines throughout trucking history. From classic old iron of yesteryear to vintage trucks that are still on the road today, Wheels of Time is a publication that just doesn’t go out of style. Put your brand in front of our hyper-focused audience. Our readers are always looking for parts, accessories, services, restoration information, and more to keep their old trucks on the road.

Contact [email protected] for more information.

Classified Advertising

One of the most popular sections of Wheels of Time magazine, The Back Lot, features classified ads for old trucks, truck parts, and unique trucking memorabilia. Ads are published in both the magazine and online. Be sure to check back often to see what's newly parked in our Back Lot! Please note: Non-truck related ads are not be accepted.

Buyer/Seller Beware: Protect yourself from scammers. Pay with cash when possible or verify cashier's checks with the issuing bank. Never share your bank information or send money to a third-party shipper.

Three Ways to Place Your Ad:

• Place your ad online (sign in to your member account and select Back Lot)

• Email your ad information to [email protected]

•  Call 816-777-0999 

Enter The Back Lot

Classified Ad Rates

FOR SALE

WANTED

Ad Submission Deadlines

• January/February due November 1
• March/April due January 1
• May/June due March 1
• July/August due May 1
• September/October due July 1
• November/December due September 1

Deadlines falling on a weekend or holiday will be extended until the next business day.